According to The Hollywood Reporter, X — previously known as Twitter — is ramping up its content and has signed several new media deals.

Don Lemon, a former anchor at CNN, Tulsi Gabbard, a former American congresswoman, and Jim Rome, a former host at Fox Sports and current sports radio personality, are among those who announced agreements today.

Each used X to announce their new opportunities.

pic.twitter.com/ZO9g546oYo

— Don Lemon (@donlemon) January 9, 2024

Totally HYPED to announce my new video programming partnership with X! We will be live on X soon and I can’t wait. X provides an incredible opportunity for me to reach fans on the biggest, most dynamic platform in the world.  Day 1! All in!  Let’s go!

— Jim Rome (@jimrome) January 9, 2024

Freedom of speech is a fundamental right in America. Sadly we live in a time where debate, dialogue and dissent can be cause for cancellation and censorship by those in power. To defend free speech, we must use it. I’m announcing a new partnership today with X where under… pic.twitter.com/yGJRliGndq

— Tulsi Gabbard 🌺 (@TulsiGabbard) January 9, 2024

It is noteworthy that two of the three mentioned “freedom of speech” as one of the reasons they are excited to work with X. This is a major talking point often cited, but not always practised, by X’s owner, Elon Musk.

Rome is a client of Range Media Partners, which also announced a partnership with X today. This partnership will include “at least 10 shows, across various genres and formats,” according to the story in The Hollywood Reporter.